Tuesday, June 10, 2014

Chapter 14: Sustainability in the Promotion Mix

2 comments:

  1. This is awesome. (Loyalty Programs)

    http://boss.blogs.nytimes.com/2012/02/21/a-customer-loyalty-program-from-some-of-the-folks-who-brought-you-groupon/?_php=true&_type=blogs&module=Search&mabReward=relbias%3As%2C[%22RI%3A10%22%2C%22RI%3A13%22]&_r=0

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  2. Does Promotional Mix differ in Sustainability?

    http://linkingsustainability.com/2012/01/30/do-promotional-mix-elements-differ-in-sustainable-communications/

    ReplyDelete