http://blogs.wsj.com/washwire/2014/04/11/climate-change-gets-big-budget-treatment-on-showtime/?KEYWORDS=environmental%20issues%20for%20marketing "Climate Change Gets Big-Budget Treatment on Showtime" Source: The Wall Street Journal
Article about how P&G are making efforts to be more environmentally conscious due to consumer demands http://www.usatoday.com/story/money/business/2014/06/01/balancing-act-for-pg-going-green-at-right-price-/9800317/
This article explains that understanding sustainability issues is an important way that businesses can engage with consumers.
ReplyDeletehttp://asiancorrespondent.com/123099/sustainability-marketing-lets-look-beyond-the-profit-line/
http://blogs.wsj.com/washwire/2014/04/11/climate-change-gets-big-budget-treatment-on-showtime/?KEYWORDS=environmental%20issues%20for%20marketing
ReplyDelete"Climate Change Gets Big-Budget Treatment on Showtime"
Source: The Wall Street Journal
Article about how Tesla is opening their patents for all their competitors to use:
ReplyDeletehttp://online.wsj.com/articles/tesla-motors-says-it-will-allow-others-to-use-its-patents-1402594375
Article about how P&G are making efforts to be more environmentally conscious due to consumer demands
ReplyDeletehttp://www.usatoday.com/story/money/business/2014/06/01/balancing-act-for-pg-going-green-at-right-price-/9800317/