Greenwashing? Marketers Actually Undersell Their Sustainability Workhttp://adage.com/article/guest-columnists/marketers-underselling-sustainability-efforts/292101/
Digital disruption: Six consumer trends and what businesses need to do now:http://mckinseyonmarketingandsales.com/digital-disruption-evolving-usage-and-the-new-value-chain
"Is Social Media Bad for Business?" http://www.forbes.com/sites/julietbarbara/2012/11/11/is-social-media-bad-for-business/
Greenwashing? Marketers Actually Undersell Their Sustainability Work
ReplyDeletehttp://adage.com/article/guest-columnists/marketers-underselling-sustainability-efforts/292101/
Digital disruption: Six consumer trends and what businesses need to do now:
ReplyDeletehttp://mckinseyonmarketingandsales.com/digital-disruption-evolving-usage-and-the-new-value-chain
"Is Social Media Bad for Business?"
ReplyDeletehttp://www.forbes.com/sites/julietbarbara/2012/11/11/is-social-media-bad-for-business/