http://ezproxy.prairiestate.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=82589597&site=ehost-liveThen click on 'FULL PDF' to view the article.
http://www.forbes.com/sites/insead/2012/03/15/can-we-stop-businesses-from-behaving-badly/An article from Forbes.com about whether or not it is possible to change business culture and make it more ethical.
4 Things Marketers May Not Know About Social Media Marketing:http://www.forbes.com/sites/steveolenski/2014/05/16/4-things-marketers-may-not-know-about-social-media-marketing/
Great article from The Economist on The Sharing Economy, or the idea discussed in the text that consumer needs can be met by shared ownership in a more sustainable way than by individual ownership.http://www.economist.com/news/leaders/21573104-internet-everything-hire-rise-sharing-economy
Companies with the best CSR practices, as determined by Forbes:http://www.forbes.com/sites/jacquelynsmith/2013/10/02/the-companies-with-the-best-csr-reputations-2/
How to engage consumers: 5 lessons from social movementshttp://www.greenbiz.com/blog/2014/06/02/engaging-consumers-sustainability-social-media
http://ezproxy.prairiestate.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=82589597&site=ehost-live
ReplyDeleteThen click on 'FULL PDF' to view the article.
http://www.forbes.com/sites/insead/2012/03/15/can-we-stop-businesses-from-behaving-badly/
ReplyDeleteAn article from Forbes.com about whether or not it is possible to change business culture and make it more ethical.
4 Things Marketers May Not Know About Social Media Marketing:
ReplyDeletehttp://www.forbes.com/sites/steveolenski/2014/05/16/4-things-marketers-may-not-know-about-social-media-marketing/
Great article from The Economist on The Sharing Economy, or the idea discussed in the text that consumer needs can be met by shared ownership in a more sustainable way than by individual ownership.
ReplyDeletehttp://www.economist.com/news/leaders/21573104-internet-everything-hire-rise-sharing-economy
Companies with the best CSR practices, as determined by Forbes:
ReplyDeletehttp://www.forbes.com/sites/jacquelynsmith/2013/10/02/the-companies-with-the-best-csr-reputations-2/
How to engage consumers: 5 lessons from social movements
ReplyDeletehttp://www.greenbiz.com/blog/2014/06/02/engaging-consumers-sustainability-social-media