http://www.economist.com/debate/days/view/147This is an interesting debate held on the economist about the marketplace and whether or not companies will demonstrate legitimate sustainability practices on their own or if they need to be forced.
The Seven Sins of Greenwashing: Is Everybody Lying?http://www.greenbiz.com/blog/2009/04/15/seven-sins-greenwashing-everybody-lying
5 Ways to Make Your Brand Culturally Relevant:http://www.forbes.com/sites/pauljankowski/2011/11/17/5-ways-to-make-your-brand-culturally-relevant/
South Park. BP: "We're sorry." This is a spoof of the BP apology commercials that aired in the wake of the BP oil disaster.https://www.youtube.com/watch?v=9u0EL_u4nvw
https://www.youtube.com/watch?v=_JLxHgsEjzwFunny stuff, but all about this chapter.
http://www.economist.com/debate/days/view/147
ReplyDeleteThis is an interesting debate held on the economist about the marketplace and whether or not companies will demonstrate legitimate sustainability practices on their own or if they need to be forced.
The Seven Sins of Greenwashing: Is Everybody Lying?
ReplyDeletehttp://www.greenbiz.com/blog/2009/04/15/seven-sins-greenwashing-everybody-lying
5 Ways to Make Your Brand Culturally Relevant:
ReplyDeletehttp://www.forbes.com/sites/pauljankowski/2011/11/17/5-ways-to-make-your-brand-culturally-relevant/
South Park. BP: "We're sorry." This is a spoof of the BP apology commercials that aired in the wake of the BP oil disaster.
ReplyDeletehttps://www.youtube.com/watch?v=9u0EL_u4nvw
https://www.youtube.com/watch?v=_JLxHgsEjzw
ReplyDeleteFunny stuff, but all about this chapter.